Dress Your Way to Better Sex

by Amy Braunschweiger

Red

Conventional wisdom: A red cocktail dress is daring choice that turns heads, while red lipstick conquers the world (or at least the lounge).

Science says: Athletes wearing red often win over their physical equals in blue, according to a 2005 study by British anthropologists Russell Hill and Robert Barton of the University of Durham. The pair analyzed results from the 2004 Summer Olympics, where the staff randomly assigned competitors red or blue uniforms. In close matches, the wrestlers or boxers clad in red prevailed.

The bottom line: Trying to attract attention in a new city? Slip into a flame-colored skirt or fitted red shirt and radiate self-assurance and energy. The vibrant color will win you glances as you walk into a room, which will further boost your confidence. Many men associate red with the prototypical sexy vixen, focusing on the color like a bull focuses on the matador’s cape.

Not your color? Try darker hues, like burgundy, or keep the color away from your face by wearing a scoop-neck shirt or strapless gown. If you find the color too aggressive for clothing, opt for a pair of red heels.