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by Amy Braunschweiger
Yellow
Conventional wisdom: Carefree, optimistic yellow abounds in the hot, humid tropics, from juicy pineapples and banana bunches to sprays of bold yellow flowers on mimosa trees.
Science says: The human visual system is built to process yellow the best, according to Margaret Miele, assistant professor of color psychology at Fashion Institute of Technology. Yellow pops in our vision—just ask the logo designers for Sprint and Subway.
The bottom line: You and your man have been glued to the sofa since picking up the recent season of Entourage on DVD, and you’re feeling the need to motivate. So put on a bright jacket and get going: Yellow suggests movement, according to Margaret Walch, director of consulting company Color Association and author of Living Colors: The Definite Guide to Color Palettes Through the Ages. But yellow can also foster anxiety, especially when paired with black to evoke danger-zone caution tape.
Not your color? Try on a warm gold or pale lemon shade. Orange is also motivating.
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1 no name // Dec 18, 2007 at 5:16 am
good article - colours impact our moods as per colour therapy
2 n // Feb 4, 2007 at 12:57 pm
i really liked this article. blue and pink and blue are my favorite.