Dress Your Way to Better Sex

by Amy Braunschweiger

Blue

Conventional wisdom: The soothing effect of the pale blue sky pictured on your screen saver may be the primary reason you haven’t chucked your computer out the window in a fit of anger.

Science says: Strong blues foster clear thought, while softer shades calm our minds and help us keep focused, color psychologist Wright believes. The most pervasive color in nature, blue wavelengths take the longest for our eyes to register. According to Pantone and BuzzBack’s color survey, 27 percent of respondents picked a shade of blue as their favorite color, calling it “calm and peaceful.”

The bottom line: His meddlesome mother-in-law just arrived on your doorstep with an open-ended ticket. Put on a blue shirt when you sit him down to explain why this might pose a small problem for you—you’ll exude trustworthiness, loyalty, and reliability. But be careful not to pick too soft a shade, since the subtle gentleness of baby blue lacks the authority of a deeper hue.

Not your color? Impossible. Blue flatters everyone.