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Are Dating Sites Blackballing You?
Dissed by a dating site? Tango takes on the touchy subject.
by Sandra Barron
Anyone who’s tried online dating knows that sooner or later, they’ll probably be rejected—by a potential suitor. Yet over one million would-be daters have been blocked from joining online dating site eHarmony.
Now rival dating site Chemistry.com is capitalizing on the site’s rejection policy, with a 10 million dollar ad campaign calling attention to the fact, and positioning itself as a welcoming, come-one-date-all alternative.
Dave Evans, an online dating industry consultant calls the ads “an eye opener.” eHarmony’s rejections were “never a secret, but people didn’t realize that they were doing this,” he says.
One ad directly addresses eHarmony’s stated policy of refusing gays. Another suggests that the site rejects non-Christians, and those with other seemingly random personality quirks.
In actuality, about one in five people who answer all 436 of eHarmony’s probing questions receive an immediate electronic Dear John letter reading “We are unable to match you at this time.”
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1 Dating roadmap » Dating site rejections // Dec 6, 2007 at 3:29 am
[…] Source [Tango Mag] […]
2 TheGate2Date.com | Should a dating site be allowed to refuse you membership? // Dec 5, 2007 at 7:08 am
[…] that sooner or later, they’ll probably beeharmonyreject1.jpg rejected—by a potential suitor.read more | digg […]
3 Online Daters Sue Company Because Of Inability To Find A Match // Oct 22, 2007 at 11:09 am
[…] policy to just deny service to people that it may be difficult to match? Check out our story on Blackball Dating. Read More Of The Original Article… RATE THIS (No Ratings Yet) Loading […]
4 Online Dating Goes Uber-Niche // Oct 19, 2007 at 3:48 pm
[…] If general dating websites have let you down, join the club. One in five people who turn to eHarmony for matches receive a “Dear John” rejection letter, excluded for reasons such as sexual orientation and religious preference. Get the scoop on why the company is under fire for this practice here. […]
5 Nick Byram // Aug 5, 2007 at 9:11 pm
I was one of the eharmony rejects as well. But class action lawsuit? Ugh, no, don’t be a commie.
Eharmony rejected us and it hurts? Oh, puh-leeze, let’s get over ourselves.
It’s their business, they can do what they want. They didn’t want to have me, so I didn’t give them any of my money. There are countless other dating sites out there.
Lawyer Jeremy Pasternak is a slimy weasel.
Read All 9 Comments on Are Dating Sites Blackballing You?