Online Dating Goes Uber-Niche

by Michelle Carlton

If general dating websites have let you down, join the club.

One in five people who turn to eHarmony for matches receive a “Dear John” rejection letter, excluded for reasons such as sexual orientation and religious preference. Should you fail to find your fish in the big sea, try looking in a smaller pond: the über-niche dating site.

If your tastes are super-specific—we’re talking “Dewy Decimal Looking for a Naughty Bookworm” (SingleBooklovers.com) and “Golfer Seeks Birdie to Carry Nine Iron—On and off the Green” (DateAGolfer.com)—then this trend is good news for you. Here are some of our faves:

FarmersOnly.com: More than 70,000 country bumpkins have clung to this site’s mantra: “City folks just don’t get it!”

Mango-tree.com: For the super multi-tasker: Find a travel buddy, plan your next vacation, and score a date all at the same time.